28: Doug Ferguson - Profitable Cattle Marketing
Doug Ferguson is a cattle marketing expert, blogger under his blog https://mrcattlemaster.com/ and contributor to Beef Magazine in his column Dougs Market Intel. He has also built a stocker/backgrounder business of his own in southeast Nebraska. We talk about how sell/buy marketing allowed him to build a profitable business and get into the details of the sell/buy marketing process.
Forgive the audio issues, there are sections that are difficult to understand but the content is well worth listening to despite the audio trouble.
Resources Mentioned:
Ann Barnhardt's Marketing School
Ranching for Profit
Episodes 17 and 18 of the Herd Quitter Podcast with Wally Olson
As always, check us out at Herd Quitter Podcast on Facebook and Instagram as well as at herdquitterpodcast.com. You can also check out Pharocattle.com for more information on how to put more fun and profit back into your ranching business!
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